NONKULULEKO
MAZIBUKO
Marketing Specialist

About Me
I am a qualified journalist with over five years of experience in digital marketing, specialising in content marketing, social media management, copywriting, media monitoring, and event coordination. While I started in journalism, my career has grown in the marketing and communications space, where I combine creative storytelling with strategic execution to drive brand growth and audience engagement.
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Currently, I am a Marketing Specialist at the Gordon Institute of Business Science (GIBS), leading the promotion of short courses and academic programmes through digital and traditional marketing channels. I manage website content, social media platforms, event marketing, and brand positioning.
Previously, I worked as a Social Media and Marketing Coordinator at Kingsmead College, a Social Media Executive at ICG Medical, where I managed 17 UK-based recruitment pages, and a Web & Communications Officer at the Wits Centre for Journalism. I also worked as a Multimedia Journalist at Drum & Move Magazine, contributing to both print and digital publications.
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I am passionate about developing impactful marketing campaigns that connect with audiences and elevate brand presence. I bring a strong focus on storytelling, content strategy, and measurable results.
Work Experience
Present
Gordon Institute of Business Science
Marketing Specialist
- Developed & executed marketing campaigns to drive enrolments
- Managed & updated programme -related marketing materials
- Conducted market research to identify target audiences
-Created & distributed marketing collateral
-Manage paid and organic social media campaigns
-Coordinated with agencies for advertising & media placements
-Monitored budgets & measured ROI to enhance campaign
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2022 - 2024
Kingsmead College
Social Media & Marketing Coordinator
-Designing & overseeing all aspects of our digital
marketing department
-Developing & monitoring campaign budgets
-Planning & managing all social media platforms
-Preparing accurate reports on our marketing
campaign’s overall performance
-Coordinating with advertising & media experts to
improve marketing results
-Working with my team to brainstorm new &
innovative growth strategies
-Manage the School App
-Editorial Services for the college magazine
-Manage virtual tours
2021- 2022
ICG Medical
Social Media Executive
-Curate a monthly content calendar
-Run paid/sponsored posts
-Monthly reporting on social media performance
& ROI
-Answer followers' inboxes, & comments & attend
to enquires promptly
-Stay up to date with social media best practices
2022 - 2022
Wits Centre for Journalism
Part-time Web & Communications Officer
-Curate a monthly social media calendar
-Manage the websites
-Assisting with other online publications
-Managing social media
-Producing regular newsletters
- Marketing of events & conferences hosted by the centre
-Stay up to date with social media best practices
2020 - 2021
Media24
Multimedia Journalist
-Pitch story ideas for online & hard copy
-Conduct interviews with sources
-Write a minimum of 4 articles per day
-Attend & cover media events
-Upload, publish & schedule online articles on the publication's website
2017 - 2018
Dep. of Environmental Affairs
Media Liaison and Editorial Intern
-Monitor daily print & electronic media coverage
-Research & content development for our monthly & quarterly magazines
-Maintain & update the website, intranet & social media pages with fresh content
-Develop & implement proactive communication strategies