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NONKULULEKO
MAZIBUKO

Marketing Specialist

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About Me

About Me

I am a qualified journalist with over five years of experience in digital marketing, specialising in content marketing, social media management, copywriting, media monitoring, and event coordination. While I started in journalism, my career has grown in the marketing and communications space, where I combine creative storytelling with strategic execution to drive brand growth and audience engagement.

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Currently, I am a Marketing Specialist at the Gordon Institute of Business Science (GIBS), leading the promotion of short courses and academic programmes through digital and traditional marketing channels. I manage website content, social media platforms, event marketing, and brand positioning.

 

Previously, I worked as a Social Media and Marketing Coordinator at Kingsmead College, a Social Media Executive at ICG Medical, where I managed 17 UK-based recruitment pages, and a Web & Communications Officer at the Wits Centre for Journalism. I also worked as a Multimedia Journalist at Drum & Move Magazine, contributing to both print and digital publications.

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I am passionate about developing impactful marketing campaigns that connect with audiences and elevate brand presence. I bring a strong focus on storytelling, content strategy, and measurable results.

Work Experience

Work Experience

Present

Gordon Institute of Business Science

Marketing Specialist

- Developed & executed marketing campaigns to drive enrolments

- Managed & updated programme -related marketing materials

- Conducted market research to identify target audiences 

-Created & distributed marketing collateral

-Manage paid and organic social media campaigns

-Coordinated with agencies for advertising & media placements

-Monitored budgets & measured ROI to enhance campaign 

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2022 - 2024

Kingsmead College

Social Media & Marketing Coordinator

-Designing & overseeing all aspects of our digital
marketing department
-Developing & monitoring campaign budgets
-Planning & managing all social media platforms

-Preparing accurate reports on our marketing
campaign’s overall performance
-Coordinating with advertising & media experts to
improve marketing results

-Working with my team to brainstorm new &
innovative growth strategies

-Manage the School App

-Editorial Services for the college magazine

-Manage virtual tours
 

2021- 2022

ICG Medical

Social Media Executive

-Curate a monthly content calendar
-Run paid/sponsored posts
-Monthly reporting on social media performance
& ROI

-Answer followers' inboxes, & comments & attend
to enquires promptly
-Stay up to date with social media best practices


 

2022 - 2022

Wits Centre for Journalism

Part-time Web & Communications Officer

-Curate a monthly social media calendar

-Manage the websites
-Assisting with other online publications
-Managing social media

-Producing regular newsletters
- Marketing of events & conferences hosted by the centre
-Stay up to date with social media best practices

 

2020 - 2021

Media24

Multimedia Journalist

-Pitch story ideas for online & hard copy
-Conduct interviews with sources
-Write a minimum of 4 articles per day
-Attend & cover media events

-Upload, publish & schedule online articles on the publication's website

2017 - 2018

Dep. of Environmental Affairs

Media Liaison and Editorial Intern

-Monitor daily print & electronic media coverage 
-Research & content development for our monthly & quarterly magazines
-Maintain & update the website, intranet & social media pages with fresh content
-Develop & implement proactive communication strategies

Education
SEE SOCIAL MEDIA PAGES
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SEE BROCHURE & MAILER BELOW
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Contact Me
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